Behind every successful district public image programme is a leader who helps Rotary’s stories reach further, resonate deeper, and inspire greater engagement. The District Public Image Chair plays a vital role in guiding clubs, strengthening communication strategies, promoting best practices, and ensuring that Rotary’s impact is visible across communities, media platforms, and digital channels.

The Amplifier of Rotary Award recognises the District Public Image Chair who demonstrated exceptional leadership, support, and commitment to advancing Rotary’s public image throughout the Rotary year. Through mentorship, innovation, collaboration, and strategic direction, this individual empowers clubs to tell their stories more effectively, strengthens the district’s visibility, and helps Rotary’s message inspire people to Unite for Good.