Content & Creativity (30%)
Entries should showcase visually striking and well-curated content that reflects Rotary’s spirit of service, fellowship, and leadership. Posts should be purposeful, inspiring, and aligned with Rotary’s visual identity.
Engagement & Reach (30%)
Evaluates likes, comments, shares, saves, and other forms of interaction. High engagement indicates strong audience connection and relevance, while reach shows the extent of your club’s visibility and influence.
Consistency (20%)
Assesses regular posting habits, use of features like Stories or Highlights, and overall page activity. Pages with at least four quality posts per month demonstrate strong planning and social media stewardship.
Overall Impact (20%)
Measures how effectively the Instagram page enhances Rotary’s brand, tells your club’s story, and motivates viewers to engage, participate, or learn more about Rotary.