Real People. Real Action. Real Stories That Unite for Good.
Best People of Action Video Award
Every act of service begins with people who choose to make a difference. Whether responding to community needs, supporting vulnerable populations, protecting the environment, or creating opportunities for others, Rotarians and Rotaractors demonstrate the power of service through action. A compelling People of Action video captures these moments and transforms them into stories that inspire others to believe that positive change is possible.
The Best People of Action Video Award recognises short-form videos that effectively showcase Rotary and Rotaract members creating measurable impact in their communities and beyond. Through strong storytelling, emotional connection, creativity, and audience engagement, these videos bring Rotary’s mission to life and highlight the people behind the projects. More than documenting activities, outstanding entries inspire viewers to take action and Unite for Good.
What we’re looking for:
- Impact & Emotional Appeal – Videos that clearly demonstrate Rotary or Rotaract action while communicating meaningful outcomes and community impact.
- Inspiration & Motivation – Content that moves audiences emotionally and encourages support, participation, or positive action.
- Creative Storytelling – Strong narrative structure, engaging visuals, originality, and effective pacing.
- Engagement – Meaningful audience interaction through views, shares, reactions, and quality engagement across digital platforms.
The Criteria
How We Measure the Moments
That Move Us
Impact & Emotional Appeal (30%)
Clearly shows Rotarians in action, effectively communicates the project and its impact
Inspiration & Motivation (20%)
Evokes emotion, inspires viewers to take action or support the cause
Creative Storytelling (20%)
Unique concepts, engaging flow and clear narrative structure
Engagement (30%)
Combined number of likes, shares, and reactions on social media; comments (qualitative engagement); meaningful interactions in comment sections (not just quantity)
Tips for building a great Facebook page:
- Focus on people rather than projects alone.
- Show the problem, the action taken, and the resulting impact.
- Include authentic moments and real community stories.
- Use strong visuals, interviews, testimonials, and meaningful footage.
- Keep the story concise while maintaining emotional depth.
- End with a message that inspires action or reinforces Rotary’s mission.
Show the People Behind the Impact.
Every project has a story, and every story begins with people who choose to serve. Submit your entry and showcase how your club, Rotaract club, or district is bringing Rotary’s mission to life through meaningful action, powerful storytelling, and community impact.