One Story. Real Impact.
Inspiring People to Unite for Good.
Best Club/District Online Media Article Award
Every Rotary and Rotaract project has a story worth telling. Beyond the numbers, donations, and activities are people whose lives have been changed through service. An outstanding online media article captures those stories in a way that informs, inspires, and helps communities better understand Rotary’s commitment to creating lasting impact.
The Best Club/District Online Media Article Award recognises articles that go beyond event reporting to showcase meaningful storytelling, strong Rotary identity, and public image excellence. Whether published by a club, Rotaract club, or district, the most compelling articles highlight people, purpose, and service while generating engagement, expanding reach, and inspiring others to Unite for Good.
What we’re looking for:
- Story & Content – Articles that reflect Rotary’s voice and values while highlighting meaningful stories of service and community impact.
- Audience Reach – Content that successfully reaches and resonates with a broad audience through views, shares, reactions, and readership.
- Engagement – Meaningful conversations, comments, and interactions that demonstrate genuine audience connection and interest.
The Criteria
How We Measure the Moments
That Move Us
Story & Content (50%)
Measures how well the article adheres to Rotary voice and identity; moves beyond a simple event report, but highlights action-oriented storytelling
Audience Reach (20%)
Combined number of likes, shares, and reactions on the platform or website
Engagement (30%)
Comments (qualitative engagement); meaningful interactions in comment sections (not just quantity)
Tips for building a great Facebook page:
- Focus on people and impact rather than simply reporting activities.
- Use compelling storytelling that highlights transformation and community benefit.
- Include strong quotes, human-interest angles, and real-life experiences.
- Ensure the article reflects Rotary’s values, mission, and visual identity.
- Support stories with quality photographs and relevant multimedia where possible.
- Encourage discussion and engagement by sharing articles across official digital platforms.
Tell the Stories That Move Communities.
Great service deserves to be seen, shared, and remembered. Submit your article and showcase how your club, Rotaract club, or district is using storytelling to amplify Rotary’s impact, strengthen public image, and inspire others to Unite for Good.